More than just a tagline, it’s our driving motto. We are, by nature, DESIGNED TO WIN.

DESIGNED TO WIN

AN ICON, REBORN

TRIBUTE TO AYRTON SENNA



Inspired by the dominant style of race legend Ayrton Senna

A WATCH AS UNIQUE AS YOU ARE

Define your TAG Heuer Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

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